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Eyecare Business: Marketing and Strategy
By Gary L. Moss Peter G. Shaw-McMinn This exciting new book is the first written especially for eyecare professionals to focus on a business management perspective. As never before, you will be able to take business concepts and apply them to you...
Eyecare Practice Tool Kit
By Mosby
This combination book and CD-ROM contains a wealth of helpful patient education handouts and front office/business documents – in both English and Spanish. It includes office records and tracking forms for routine office procedures; letters to ins...
INVESTIGATIVE TECHNIQUES AND OCULAR EXAMINATION
Sandip Doshi, William Harvey
Based on a highly successful series of articles published through the "Optician" journal, this text outlines the range of clinical ocular investigative techniques available to the optometrist and dispensing optician. High-quality, full-color illus...
LASIK
A Handbook for Optometrists
By Michelle Hanratty Intensely practical and highly accessible, this essential handbook provides a key reference for any optometrist needing to give objective information to patients considering laser eye surgery. It follows a typical patient j...
LAW IN OPTOMETRIC PRACTICE
Stephen Taylor
Legal Aspects of Optometric Practice provides an authoritative guide to the running of an optometric practice and the legal framework in which an optometrist must work. This material was previously published in Law and Management in Optometric Pra...
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